AMC’s hit dramatic series Mad Men is more than media tycoons, cigarettes, cocktails and affairs. Its characters and themes illustrate a larger and more important concept: Ayn Rand’s philosophy of Objectivism.
Ayn Rand was a Russian-American philosopher and prominent writer of the 20th century. She coined her own philosophical concept of Objectivism, which holds that humans are independent and autonomous beings whose sole purpose is of self-interest.
“My philosophy, in essence, is the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute,” she wrote in her novel Atlas Shrugged.
Writing from a realist perspective, she contends that the only way society can function is if it embraces human nature rather than fight it. Because humans are inherently selfish creatures, the only economic system suitable is that of capitalism.
Each lead character on the show is crafted from a somewhat seamless translation of Rand’s more prominent fictional characters and concepts.
For my next few posts, I will give some examples of Rand-inspired characters from the viewpoint of both genders. The first is Don Draper, Creative Director of Sterling Cooper advertising firm in Manhattan.
Draper’s character seems to be written by Rand herself: handsome, charming and intelligent with a mysterious past and a lack of interest and fulfillment from his portrait-perfect family.
Admired by his colleagues (and viewers) for all he seems to have going for him, Draper is constantly running from his life and from himself. Driven by his own desires and selfish motives, he has numerous affairs with independent and liberated successful women.
Don Draper is the strong male hero (or anti-hero, for that matter) that Rand was waiting for, an enterprising and entrepreneuring success nothing short of perfect.
“The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts. But I never forget. I’m living like there’s no tomorrow, because there isn’t one.” -Don Draper, Mad Men Season 1, Episode 1: “Smoke Gets in your Eyes”